ViPR Japan Master Trainer Team
The VMT, ViPR Master Trainer Team has expertise with exercise and nutrition on top of experience with fitness club management and human resource development. They are working hard to spread the benefits of “Loaded Movement Training” and ViPR throughout Japan.
Providing proper education in Japan, with our “No Training, No ViPR” concept
While Loaded Movement Training and ViPR is widely known in many markets, for the Japan market, in order to ensure proper knowledge and usage of ViPR we have implemented the requirement that in order to purchase ViPR one must first take ViPR training. Many of the training participants are personal trainers, judo practitioners and physiotherapists. In addition, we also provide training to educational institutions that are educating and developing future fitness professionals, such as technical schools and universities.
Exhibiting at Japan's largest tradeshow “SPORTEC”
SPORTEC, held in Tokyo, is Asia’s largest tradeshow in the fitness and health industry with over 50,000 visitors and over 900 exhibitors . Attendees gather from all over the world to attend business seminars and events, and experience the massive exhibition of fitness equipment and programs, health supplies, and sports tourism, etc. Every year Bravo has one of the largest and most energetic booths, showcasing and promoting ViPR.
“ Bravo Group is a company with the highest level of integrity and an equally high commitment to the Japanese fitness industry. They are a pleasure to do business with thanks to their attention to detail and unwavering commitment to delivering the very best products and services to the Japan market. They have not only kept true to the ViPR brand, but enhanced it’s reputation in the Japanese market through the development of a very strong ViPR Master Trainer team. I highly recommend Bravo as a highly effective business partner to help overseas companies grow their business and brand in the Japanese fitness market ”
How did you first become interested in the Japan market?
In the late 1990's we had various approaches from the Japanese market, mainly around the supply of products - mainly music and choreography videos. We learned the value that the Japanese market places on loyalty, honesty and respect... which are synonymous with our own.
What is difficult to do business in Japan, that people might not know is difficult?
The two biggest challenges are English language translation and the meticulous attention to detail required around product supplies.
What made you decide to do business with Bravo?
We were originally aware of John Boardman by reputation, which has always been outstanding. We first met John in the US, at IHRSA, where he has consistently taken club delegations from Japan... demonstrating Bravo's unfaltering commitment to the Japanese Fitness Industry. John worked with the MOSSA group from the US, for whom we also have enormous respect, and we knew that the Bravo group was driven by those hugely important values of loyalty, honesty and respect. When we developed the ViPR product there was only one group that we wanted to distribute the product in Japan - Bravo Group.
How has it been to do business with Bravo?
If it could be wrapped into one word, it would be integrity. It is a pleasure to do business with John and his team at Bravo as they are meticulous, professional and incredibly respectful. The Japanese market has high expectations but also delivers accordingly and we feel honoured to be working with such a professional team. The ViPR MT team are amongst the strongest skill set in the world, they take their education seriously but have never lost sight of keeping it fun and real.
Read more stories
- Director of Aeromic MicrophonesAndrew Zarounas
- Director - Asia PacificMike Beeney
- CEO of The SAIFAM Group, one of Italy’s largest indie record companiesMauro Farina
- President of MOSSATerry Browning
- Executive Director FitProJane Waller
- Founder of FollowTheBrandJoshua Brand
- Owner of interactive-musicRoland De Roeck
- President & Co-Founder Yes! Fitness MusicMichael Pipitone
- Vice President of Business DevelopmentDavid Petty
- Co-Owner / Executive Producer Yes! MusicMike Babbitt