• Andrew Zarounas

    Director of Aeromic MicrophonesAndrew Zarounas

    The team at Bravo has been amazing to deal with. Their attention to detail and thorough thought process was a key reason we chose to have them represent our brand in Japan. They take their time to understand the product, and how it can benefit their customers. They really do keep the customer’s needs at the forefront of their decisions.

  • Mike Beeney

    Director - Asia PacificMike Beeney

    We feel that Bravo is a company and team who share our passion and mission to help people feel good about exercise and increasing exercise adherence.

  • CEO of The SAIFAM Group, one of Italy’s largest indie record companiesMauro Farina

    Thanks to Bravo's highly professional team we have been able to increase our business in Japan far beyond what we could do on our own.

  • President of MOSSATerry Browning

    Bravo Group is a business partner that has exceeded ALL our expectations.

  • Executive Director FitProJane Waller

    I highly recommend Bravo as a highly effective business partner to help overseas companies grow their business and brand in the Japanese fitness market.

  • Founder of FollowTheBrandJoshua Brand

    Bravo has proven to be a very reliable partner for us in Japan and is always the first company we approach when we seek to introduce another new brand to the market.

  • Owner of interactive-musicRoland De Roeck

    The communication is very polite & friendly, almost family. Never there are “hard” words, problems (if any) are solved with a smile at the convenience of each party.

  • President & Co-Founder Yes! Fitness MusicMichael Pipitone

    Thanks to Bravo's highly professional team we have been able to increase our business in Japan far beyond what we could do on our own.

  • Vice President of Business DevelopmentDavid Petty

    Bravo Group’s knowledge of the fitness industry and their professionalism make them an ideal partner for Power Music in the Japan market.

  • Co-Owner / Executive Producer Yes! MusicMike Babbitt

    Bravo is the best! Simply put, there is not another company we would even consider doing business with. True professionals!

CASE STUDY

MOSSA JAPAN 10th Anniversary SUMMIT

At the MOSSA Japan 10th Anniversary SUMMIT held in November of 2019 in Osaka and Yokohama, more than 1,000 people attended! Members of the MOSSA U.S. team, the MOSSA Japan team, MOSSA clients, instructors and fans came together to enjoy a wide variety of events and programs over 4 days that included business seminars, large scale class events and various social events that helped strengthen the MOSSA community in Japan.

MOSSA Japan National Trainer Team

The MOSSA National Trainer Team has expertise in exercise and nutrition, as well as experience with fitness club operations and human resource development, is working to spread the message and power of MOSSA throughout Japan.

Exhibiting at Japan's largest tradeshow “SPORTEC”

SPORTEC, held in Tokyo, is Asia’s largest tradeshow in the fitness and health industry with over 50,000 visitors and over 900 exhibitors . Attendees gather from all over the world to attend business seminars and events, and experience the massive exhibition of fitness equipment and programs, health supplies, and sports tourism, etc. Every year Bravo has one of the largest and most energetic booths, showcasing and promoting MOSSA.

“ Bravo Group is a business partner that has exceeded ALL our expectations. They have strengthened and promoted the MOSSA brand in Japan not only professionally, but with great passion and commitment, resulting in very intense customer and member enthusiasm for the brand, as well as very impressive business results that have made Japan our #1 market outside the U.S. They are a partner we trust 100% with our brand and products and we know and feel we couldn't be represented any better in Japan, or anywhere else in the world. ”

Q&A with Terry Browning

How and why did you first become interested in the Japan market?

When we were ready for international distribution in 2007, we felt it was important to find the "right" partner, or distributor, so that our programs and system would be represented to the highest quality and standard possible. We felt this was extremely important to ensure MOSSA would be perceived as a premium brand rather than a low-cost alternative. Understanding that the Japan market seeks high-quality products and appreciates "systems", we felt we had an opportunity in Japan unique to other markets worldwide.

What are some of the challenges of doing business in Japan?

The major challenge doing business in Japan is truly understanding the culture. As we have experienced, it's as important how things are done as what is done. Another challenge is Japan's tremendous quest for quality. With this quest, the Japan market has made us a better company.

Why did you decide to do business with Bravo?

We had a long-standing relationship with John Boardman which stretched back to the days when our first product as a vendor, The Original STEP, was launched worldwide in the 1990's. Once we were prepared to launch internationally, this history with John was integral to begin strategy discussions. What we came to understand quickly was Bravo's commitment to excellence, patience to ensure the launch would be successful, and dedication to absorbing not only our products, but more importantly, our culture and beliefs.

How has it been to do business with Bravo?

Our partnership has exceeded ALL expectations. We recently were part of Bravo's MOSSA 10-year Anniversary Celebration Tour and we were so proud of what Bravo had built and nurtured with our brand, programs, and systems. From customers offering our programs to their members to Bravo staff, we were so humbled and impressed to see and feel the passion and appreciation of MOSSA with the ultimate goal of truly getting more people moving. Bravo is a partner that we trust 100% with our brand and products and feel we couldn't be represented any better in Japan, or anywhere else in the world.

Read more stories