MOSSA JAPAN 10th Anniversary SUMMIT
At the MOSSA Japan 10th Anniversary SUMMIT held in November of 2019 in Osaka and Yokohama, more than 1,000 people attended! Members of the MOSSA U.S. team, the MOSSA Japan team, MOSSA clients, instructors and fans came together to enjoy a wide variety of events and programs over 4 days that included business seminars, large scale class events and various social events that helped strengthen the MOSSA community in Japan.
MOSSA Japan National Trainer Team
The MOSSA National Trainer Team has expertise in exercise and nutrition, as well as experience with fitness club operations and human resource development, is working to spread the message and power of MOSSA throughout Japan.
Exhibiting at Japan's largest tradeshow “SPORTEC”
SPORTEC, held in Tokyo, is Asia’s largest tradeshow in the fitness and health industry with over 50,000 visitors and over 900 exhibitors . Attendees gather from all over the world to attend business seminars and events, and experience the massive exhibition of fitness equipment and programs, health supplies, and sports tourism, etc. Every year Bravo has one of the largest and most energetic booths, showcasing and promoting MOSSA.
“ Bravo Group is a business partner that has exceeded ALL our expectations. They have strengthened and promoted the MOSSA brand in Japan not only professionally, but with great passion and commitment, resulting in very intense customer and member enthusiasm for the brand, as well as very impressive business results that have made Japan our #1 market outside the U.S. They are a partner we trust 100% with our brand and products and we know and feel we couldn't be represented any better in Japan, or anywhere else in the world. ”
How and why did you first become interested in the Japan market?
When we were ready for international distribution in 2007, we felt it was important to find the "right" partner, or distributor, so that our programs and system would be represented to the highest quality and standard possible. We felt this was extremely important to ensure MOSSA would be perceived as a premium brand rather than a low-cost alternative. Understanding that the Japan market seeks high-quality products and appreciates "systems", we felt we had an opportunity in Japan unique to other markets worldwide.
What are some of the challenges of doing business in Japan?
The major challenge doing business in Japan is truly understanding the culture. As we have experienced, it's as important how things are done as what is done. Another challenge is Japan's tremendous quest for quality. With this quest, the Japan market has made us a better company.
Why did you decide to do business with Bravo?
We had a long-standing relationship with John Boardman which stretched back to the days when our first product as a vendor, The Original STEP, was launched worldwide in the 1990's. Once we were prepared to launch internationally, this history with John was integral to begin strategy discussions. What we came to understand quickly was Bravo's commitment to excellence, patience to ensure the launch would be successful, and dedication to absorbing not only our products, but more importantly, our culture and beliefs.
How has it been to do business with Bravo?
Our partnership has exceeded ALL expectations. We recently were part of Bravo's MOSSA 10-year Anniversary Celebration Tour and we were so proud of what Bravo had built and nurtured with our brand, programs, and systems. From customers offering our programs to their members to Bravo staff, we were so humbled and impressed to see and feel the passion and appreciation of MOSSA with the ultimate goal of truly getting more people moving. Bravo is a partner that we trust 100% with our brand and products and feel we couldn't be represented any better in Japan, or anywhere else in the world.
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- Director of Aeromic MicrophonesAndrew Zarounas
- Director - Asia PacificMike Beeney
- CEO of The SAIFAM Group, one of Italy’s largest indie record companiesMauro Farina
- President of MOSSATerry Browning
- Executive Director FitProJane Waller
- Founder of FollowTheBrandJoshua Brand
- Owner of interactive-musicRoland De Roeck
- President & Co-Founder Yes! Fitness MusicMichael Pipitone
- Vice President of Business DevelopmentDavid Petty
- Co-Owner / Executive Producer Yes! MusicMike Babbitt