Offering Japan's largest fitness music and yoga music online specialty stores
We operate two online stores, Japan’s largest fitness music site, fitness-music.jp and Japan’s largest yoga music site, yogamusic.jp, for fitness and yoga instructors in Japan. These stores offer a wide variety of carefully curated selections of music from specialist labels from around the world, including Italy, Belgium, Germany, the US, etc.
Customized music support for fitness clubs and other fitness facilities
In response to requests from fitness clubs and fitness-related companies, we also offer customized music services creating music products for their original programs and offering volume discount services for bulk purchases.
Music licensing for fitness apps
We license music for circuit training gyms, BGM apps and voice-guided consumer fitness apps.
Exhibitions at workshops and trade shows
We also actively participate in various industry workshops and trade shows related to fitness, yoga, and wellness. We also provide music support, such as providing music for presenters who are in charge of the courses and sessions.
Exhibiting at Japan's largest tradeshow “SPORTEC”
SPORTEC, held in Tokyo, is Asia’s largest tradeshow in the fitness and health industry with over 50,000 visitors and over 900 exhibitors . Attendees gather from all over the world to attend business seminars and events, and experience the massive exhibition of fitness equipment and programs, health supplies, and sports tourism, etc. Every year Bravo has one of the largest and most energetic booths, showcasing and promoting SAIFAM.
“ Bravo Group is the best fitness content marketing and promotion company in Japan, and one that I highly recommend to any international fitness company with world-class products and services that are looking to penetrate the Japanese market.
Thanks to Bravo's highly professional team we have been able to increase our business in Japan far beyond what we could do on our own ”
How did you first become interested in the Japan market?
We first started working in Japan during the mid-80’s where we experienced a lot of success as a company since we were the creator and originator of the “Eurobeat” sound that was a big hit in Japan. During the last half of the ’80’s we sold more than 11 million units under the “That’s Eurobeat” compilation brand which contained many SAIFAM tracks.
What is difficult to do business in Japan, that people might not know is difficult?
Japan is a very challenging market, but one of the most important and relevant music markets in the world.
What made you decide to do business with Bravo?
Bravo Group became interested in SAIFAM’s fitness music CDs in the early 2000s and became the exclusive distributor for the Japan territory for fitness music soon thereafter. Thanks to Bravo Group we have continuously increased our business in the Japanese fitness market and our brand, “Energy4Fitness” has become very popular thanks to the great marketing and service that Bravo Group provides to their customers. They are also very excellent in promoting our brand, and further enhancing it by creating additional products that suit Japanese consumer tastes.
How has it been to do business with Bravo?
I consider Bravo Group a highly professional company with a great team and very strong promotional and marketing capabilities. They are absolutely one of the best international partners that we have ever done business with.
Read more stories
- CEO of The SAIFAM Group, one of Italy’s largest indie record companiesMauro Farina
- President of MOSSATerry Browning
- Executive Director FitProJane Waller
- International Sales Director, StykuJoshua Brand
- Owner of interactive-musicRoland De Roeck
- Co-founder of TRIBE Team Training® / International Coaching DirectorSue Richard
- President & Co-Founder Yes! Fitness MusicMichael Pipitone
- Vice President of Business DevelopmentDavid Petty
- CEO/Co-founderRaj Sareen
- Co-Owner / Executive Producer Yes! MusicMike Babbitt