In 2021 Bravo launched Aeromic’s EMic, a fitness headset microphone, in Japan. EMic is a very durable, high-quality, pro-friendly product that fitness instructors can carry around as their own “My Mic.” With its clean and clear incredible sound quality and integrated simple and lightweight design EMic makes studio lessons more impactful and reliable.

Since fitness clubs in Japan have unique specifications for transmitters, EMic could not be introduced to the market with their original global specifications. To resolve this, Bravo researched and analyzed how the product should be customized for Japan and provided information and recommendations to Aeromic. Through close communication and collaboration Bravo and Emic were able to come up with an on-spec localized version of the product for the Japan market.

With strong support from Emic, and a grass roots marketing campaign launched by Bravo EMic quickly gained popularity in Japan as the perfect product to meet the new fitness industry guidelines under Covid-19, supporting and promoting a safe and comfortable fitness environment.

The Aeromic Mic belt is an essential accessory for fitness instructors who are particular about both fitness goods and accessories, as well as fitness wear in the club studio environment. The Aeromic Mic belt also provides excellent stability when the transmitter is inserted, allowing instructors to concentrate on the group lesson without worrying about excessive movement of the transmitter. In addition, the Aeromic Mic belt provides a great fit, even for smartphones or audio players, for daily exercises such as walking, running and riding.

Bravo introduced the belt to its own fitness professional database of over 15,000 fitness instructors in Japan promoting its benefits through digital ads, social media, catalogs and trade shows to build awareness and accelerate its market penetration in Japan.