• Andrew Zarounas

    Director of Aeromic MicrophonesAndrew Zarounas

    The team at Bravo has been amazing to deal with. Their attention to detail and thorough thought process was a key reason we chose to have them represent our brand in Japan. They take their time to understand the product, and how it can benefit their customers. They really do keep the customer’s needs at the forefront of their decisions.

  • Mike Beeney

    Director - Asia PacificMike Beeney

    We feel that Bravo is a company and team who share our passion and mission to help people feel good about exercise and increasing exercise adherence.

  • CEO of The SAIFAM Group, one of Italy’s largest indie record companiesMauro Farina

    Thanks to Bravo's highly professional team we have been able to increase our business in Japan far beyond what we could do on our own.

  • President of MOSSATerry Browning

    Bravo Group is a business partner that has exceeded ALL our expectations.

  • Executive Director FitProJane Waller

    I highly recommend Bravo as a highly effective business partner to help overseas companies grow their business and brand in the Japanese fitness market.

  • Founder of FollowTheBrandJoshua Brand

    Bravo has proven to be a very reliable partner for us in Japan and is always the first company we approach when we seek to introduce another new brand to the market.

  • Owner of interactive-musicRoland De Roeck

    The communication is very polite & friendly, almost family. Never there are “hard” words, problems (if any) are solved with a smile at the convenience of each party.

  • President & Co-Founder Yes! Fitness MusicMichael Pipitone

    Thanks to Bravo's highly professional team we have been able to increase our business in Japan far beyond what we could do on our own.

  • Vice President of Business DevelopmentDavid Petty

    Bravo Group’s knowledge of the fitness industry and their professionalism make them an ideal partner for Power Music in the Japan market.

  • Co-Owner / Executive Producer Yes! MusicMike Babbitt

    Bravo is the best! Simply put, there is not another company we would even consider doing business with. True professionals!

CASE STUDY

Launch of Myzone into Japan

Bravo introduced the fitness industry’s leading wearable tech solution, Myzone, into the Japanese fitness club market.  Bravo localized the software, sales & marketing tools, brand website and social media, based on our knowledge of the needs and experience with the Japanese fitness market.

Introduction of Myzone into one of the largest club chains in the world

Bravo approached one of the largest and most famous fitness clubs in Japan, and according to IHRSA, one of the top 10 club chains in the world by revenue, and presented Myzone to the management team as a powerful, multi-faceted technology solution. Bravo successfully launched the Myzone systems into close to 100 of their facilities all over Japan, leading to heart-rate-based fitness program development and utilization of Myzone as a system to strengthen a sense of community among their members, both inside and outside the clubs.

Marketing, Selling and Servicing of Myzone to the fitness industry in Japan

Bravo deployed a comprehensive sales and marketing strategy and action plan for Myzone, targeting all clubs and gyms in Japan.  Through direct mailing, targeted emailing, social media postings, press releases and advertising in key industry magazines we introduced and promoted Myzone to our industry database and network generating both brand awareness and sales leads. Bravo also created a dedicated technical support team to provide world class, rapid response service for all Myzone clients.

Q&A with Mike Beeney

How did your company first become interested in the Japan market?

Myzone has experienced extremely strong growth in the U.S., Europe, and a number of other markets over the past 10 years. Japan was a large, attractive market where our product was relevant, however, due to the complexity of the Japanese market in terms of language, business customs, and local market knowhow, we purposefully took time to evaluate the best possible distributor to assist us in launching and growing the Myzone business in Japan.

What do you think are some of the most challenging aspects of doing business in Japan?

Certainly language is a major challenge, but in addition, we recognized knowledge of the local market and business protocols would also be critical in succeeding in the Japanese market. Finding the right, trustworthy local company that could represent our global brand on a national basis, and that already had a strong reputation and existing relationships within the industry, would be key to entering this new market.

What made you decide to do business with Bravo?

Firstly, we felt that Bravo is a company and team who shared our passion and mission to help people feel good about exercise and in so doing increase exercise adherence. Representing Myzone incorporated many aspects from logistics, sales and marketing, customer support and importantly education. We felt that Bravo had the right team, experience and reputation in the Japanese fitness industry to aggressively grow the Myzone business as well as authentically represent the brand in Japan.

How has it been to do business with Bravo?

Soon after launching Bravo very quickly proved that we had chosen the right partner in securing one of the largest club chains in Japan as a Myzone customer. They have also done a very professional job in localizing the marketing, onboarding and educating methods and best practices that we recommend. It has been a pleasure working with such a conscientious and dedicated team of professionals.

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